Your food also carries the taste of its container!


Eating those delicious foods at the comfort of your home is the best experience ever. It is simply difficult to deny that there’s no better way to relish your favorite foods than to order them and indulge in the goodness. But did you know, the taste of your favourite dish may change depending on the container it is packed. So, if you too are fond of ordering your favourite food and eating at the convenience of your home, then think twice as it can simply alter your meal experience.

Scrolling through those food ordering apps and selecting a meal based on those alluring images and indulging in a scrumptious meal seems like the best way to spend a weekend at home, but a recent study published in the Journal of Retailing, established that the colour, component and how a container is made can impact the taste as well as the satisfaction of a consumer. 

Apart from that, it also influences the overall meal experience as well as the appetite. Read on to know more about it! Food is all about an overall experience that includes taste and presentation. However, packing can change the overall experience, it can make the food appear more tempting and delicious.

As per the research, it is all about appealing to the senses. A delicious red-velvet cake can taste five times better, when you order it at a restaurant, but when you eat the same cake or pastry at home delivered in a white container, it tastes way sweeter than its actual taste.