YELLOW, the leading fashion and lifestyle brands in Bangladesh, launched three new international brands; Marvel, Disney, and Star Wars, at its flagship store on Gulshan Avenue yesterday.
To mark the launching of these brands, YELLOW organized a launch event titled ‘Assemble the Force of Happiness’ at the Gulshan flagship showroom on Thursday in the presence of the honorable chief guest, Syed Naved Hussain – CEO and Group Director of BEXIMCO Ltd. Executive Director of YELLOW, Shehryar Burney, YELLOW’s Head of Retail Operations, Hadi S A Chowdhury as well as other esteemed guests and renowned celebrities.
Also gracing the event with their presence was Donna K Merola, President of Sourcing, Men and Andrew P. Mizerik, Director of Production, Men from the famous American brand Michael Kors. Michael Kors is owned by Capri Holdings, which also owns Jimmy Choo and Versace.
Speaking at the launching event, chief guest Hussain said, “We are honored to be a part of these global businesses as an exclusive country franchise to Bangladesh. Also we are proud and honored that Disney, the world’s most iconic and largest entertainment company, has partnered with Beximco”.
