The beauty industry can be overwhelming. Seemingly every day, you hear about a new miracle acid that your skin absolutely has to have, or a just-released dry shampoo guaranteed to give you Victoria's Secret Angel waves. To block out all the unnecessary noise, we've narrowed down this month's new launches to just the must-haves—the ones you actually do need to know about.
In August 2019, it was all about being yourself, from the launch of Gucci's first universally unisex fragrance (fronted by none other than Harry Styles) to a rich hair mask that also allows you to temporarily dye your hair. Here, a look at the best new beauty from September 2019.
Brow MVP Ultra Fine Brow Pencil & Styler
This one is from Fenty Beauty By Rihanna. Because who doesn't want Rihanna-approved brow? The product is easy to use and has a wide range of shades for all skin tones.
Brighteyes Illuminating Anti-Fatigue Eye Cream
Hide the real amount of sleep you got last night with this brightening eye cream that will have you looking wide awake instantly. Glamglow has the best range of skincare from their famous Gravity Mud Mask to their toners.
Moroccanoil Color Depositing Mask
Indulge your punk side with this color-depositing mask that hydrates hair while leaving a temporary hue. It’s perfect for those who want to color their hair but don’t want their hair damaged.
Clé De Peau Beauté The Serum
Ultra-luxe brand Clé de Peau has a brand new ultra-luxe skincare line called the Key Radiance Care Collection. Among the things that should be top of your list is this multi-faceted serum.
Lorac Lux Diamond Palette
You may already have a drawer full of eyeshadow palettes, but surely you can find room for one that includes 100% certified authentic diamonds milled in.