Superbrands Bangladesh for the year 2023-24 has been revealed through a grand award ceremony honoring the 40 most prestigious and valuable brands from diverse industries of country in a program held at a city hotel on Saturday.
Superbrands are selected through a process which involves independent and voluntary panels of experts from a range of backgrounds, known as the ‘Brand Council’.
Ashraf Bin Taj, Managing Director, International Distributions Company Bangladesh (Pvt) Ltd. said, “The Superbrands have been picked maintaining global practice. The process goes through different phases to bring out only the top brands in different segments.” According to the global practice, Superbrands are chosen through a Brand Council scoring. The 16 members of the Bangladesh Brand Council, consisting of multidisciplinary elites of the country, checked and vetted by the Global Superbrands Team, score the brands out of 20, considering the following attributes of the brand - 1. Brand heritage 2. Brand relevance in category, 3. Perceived Quality, 4. Perceived performance, 5. TOMA (Top of Mind Awareness).
The highest-scoring brands then get an invitation to avail the Superbrands Status. The ones accepting the invitation and fulfilling the other requirements are finally recognized as Superbrands of the country. Shariful Islam, the Managing Director of Superbrands Bangladesh, said, “A quality brand delivering both from its product and services point of view both in a tangible and intangible way over a period of time builds trust, a trust that is built over a continuous period of time – builds a Superbrand.”
Superbrands are ACI Pure Salt, Abul Khair Group, Akij Ceramics, Bashundhara Diapant, Bashundhara Lp Gas Ltd., Bashundhara Paper, Bashundhara Tissue, BRB Cable Industries Ltd., Channel I, Cow Brand Colour Coated Steel, Daraz Bangladesh Ltd., DBL Group, Elite Paint, Energypac Power Generation Ltd., Epyllion Group, Fresh Refined Sugar, Friendship, Gazi Pumps and Motors, Gree Air Conditioners, Green Delta Insurance Company Ltd., Hatil Furniture, HSBC Bangladesh, Igloo Ice Cream, Incepta Pharmaceuticals Ltd., Matador Group, Meghna Group Of Industries, Metlife, Monno Ceramic, Rupchanda, Samsung Mobile, Samsung Television, Shah Cement, Shanta Holdings Ltd., Shwapno, Singer Washing Machines, SMC Condoms, Super Board, Super Fresh Drinking Water, The Daily Star, and Walton.