BP Business Desk
International male grooming brand Studio X is now launched in the country with a full range of products for men who are style conscious and more aware of their appearance. Studio X was inaugurated with grandeur at Pan Pacific Sonargaon in the capital on Tuesday.
Ashish Goupal, Managing Director of Marico Bangladesh Limited inaugurated the new brand where Zohad, the lead vocalist of the rock band Nemesis, was present as a special guest.
Studio X is the first international male grooming product line of Marico Bangladesh. The Studio X range comprises shampoo, face wash, hair gel and deodorant for men. Apart from this, the brand also launched a website—Studio X Style.com for the style-conscious men of Bangladesh. The website has been designed with information on grooming and styling for men.
Regarding the launch of its first male grooming product line Ashish Goupal, Managing Director of Marico Bangladesh at the inauguration ceremony said, "With a younger and more connected generation, today’s male consumer segment are more aware than ever of their appearance and have specific/differentiated grooming needs. We are delighted to introduce our international male grooming range in Bangladesh, to cater to today’s style-conscious men of Bangladesh”.
At the inauguration ceremony, Zohad said, “Your appearance is a reflection of your personality, its not just about beauty or looks, its about making a statement. Studio X is a complete range of international quality grooming and styling products catering specifically to men.”
