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Sizzling online shopping ahead of Eid

Caution advised against fraudulent offers

Published : 07 Apr 2024 10:57 PM

Online shopping from different online platforms and e-commerce sites has increased ahead of Eid-ul-Fitr as a good number of people are now preferring virtual marketplaces to avoid eid rush at markets and tailbacks on road.

According to the information obtained from the related institutions, online shopping has increased by 5 to 50 percent ahead of Eid-ul-Fitr in almost all the institutions compared to last year’s Eid.

To avoid traffic jam and crowds, many people are doing Eid-shopping sitting at home. E-commerce companies are also giving attractive offers to attract buyers. However, the Directorate of National Consumer Rights Protection (DNCRP) has urged all concerned to stay cautious so that buyers face no cheating in the rush of amazing offers.

Industry insiders said compared to any other time, the amount of orders being placed in the online marketplaces has increased several times. Work pressure has also increased in their respective warehouse while buyers are saying that besides avoiding traffic jams and extra heat during fasting, they are buying the desired products online within their means.

Tasfin Alam, Chief Operating Officer (COO) of Daraz, said, “We are receiving huge sale orders on the occasion of Eid. We have so far received 30 percent more orders compared to last year.”

Chief Executive of Market Place Qcoom Ripon Mia said, “People don’t need to spend hours waiting in traffic jams to go to the markets or face huge rush there. All types of products are now available at our marketplaces.” 

According to their information, almost all the brands in the country are buying and selling their products online. Apart from clothing and footwear brands, consumers are now

buying various products from electronics to other items online. 

However, there are also complaints of not getting the right products by ordering products online. DNCRP is taking a strict stand to ensure that no one is cheated by the lure of extra discounts.

AHM Safikuzzaman, Director General of DNCRP, said, “You should not be tempted by false offers or false advertisements. Many fake companies offer online with different IDs but we are not able to track them. But where complaints are received and those who are being tracked, we are taking action as per law. I would say that the customer needs to be aware when it comes to online shopping as well.”