Saudia, the national flag carrier of Saudi Arabia, has been named ‘Best in Class for Service-Guest Experience’ for 2025 by the Airline Passenger Experience Association (APEX), achieving the highest score in this category among all airlines recognized as APEX World Class for 2025.
This remarkable accolade further establishes Saudia as a global leader in hospitality and guest service excellence. The Best in Class Service-Guest Experience award is one of three key pillars evaluated as part of the prestigious APEX World Class status, alongside safety and well-being, and sustainability. This award highlights Saudia’s exceptional ability to deliver an unparalleled guest journey, defined by seamless service, meticulous attention to detail, and authentic Saudi hospitality.
For Saudia’s significant customer base in Bangladesh, this recognition reaffirms the airline’s dedication to providing a superior and culturally attuned travel experience, strengthening the longstanding ties between the two countries.
Mr. Rossen Dimitrov, Chief Guest Experience Officer at Saudia, commented: “This achievement is a testament to the passion, care, and dedication of every member of the Saudia team. At Saudia, we are committed to redefining the guest journey by creating personalized, memorable experiences that embody the values of Saudi hospitality—warmth, generosity, and pride. ”
Saudia’s investment in elevating the guest experience spans every facet of the journey, from cabin upgrades and high-speed connectivity to curated in-flight entertainment and elevated onboard dining.
