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‘Sandalina Bold Women’ campaign begins


Published : 09 Dec 2019 09:24 PM | Updated : 31 Aug 2020 07:48 AM

Sandalina, a leading brand of Kohinoor Chemical Company (Bangladesh) Limited, on MOnday  has launched a new campaign titled 'SANDALINA BOLD WOMEN' (SANDALINA TOMAR SHAHOSHIKOTAI TOMAR SHOUNDORJYO). Sandalina organizes this campaign aimed at creating a platform for all women, who are successful today despite all adversities in their life. 

A press conference was held at Tawfiq Aziz Khan Seminar Hall of The Daily Star in the capital's Karwan Bazar on Monday.

M. Ziaul Hafiz, Executive Vice-President (Marketing and Sales) of Kohinoor Chemical Company (Bangladesh) Limited, Senior Vice-President (Brand) Golam Kibria Sarkar, Senior Executive (Brand) Md. Ziaur Rahman and Managing Director of AD65 BD LTD Fazla Rabby were present at the press conference.

The campaign titled 'SANDALINA BOLD WOMEN' was first ever organized in 2018. The purpose of this campaign is to establish the motion that ‘the true beauty of a woman is revealed through her Courage’. 

During the campaign, the organizers received such encouraging stories of many brave women from different walks of life, which will inspire many other women in the society leading themselves to the path of success.

M. Ziaul Hafiz, Executive Vice-President (Marketing and Sales) of Kohinoor Chemical Company (Bangladesh) Limited, said, ''In our society, women are growing up through hardship and restrictions. One thing they always hear at every stage of the society is `You are a girl’. 

The word ‘You are a girl’ has shattered dreams of a woman before it blooms. Amongst all odds and restrictions, there are some fearless women who are rising above all and making their dreams come true. Unlike following the trend of evaluating womanhood by their beauty only, Sandalina Brand comes with a different viewpoint. We want to create a platform for recognizing those courageous and special women in the society.''