Samsung Electronics has been recognized among the ‘Global Top 5’ brands by Interbrand, a global brand consultancy, for the fourth consecutive year, on November 21.
A remarkable year-on-year growth of 4 percent, accumulating to a brand value of USD 91.4 billion, implementation of viable customer experience strategies, and introduction of industry-leading innovation contributed to this magnificent achievement.
Despite a sluggish demand within the IT industry this year, Samsung has been able to increase its brand value across all arenas. The company also promoted increased connectivity and enhanced gaming
experiences through a wide-ranging product portfolio and Smart Things.
As part of the company’s efforts to improve its customer experience, Samsung Electronics established the Direct-to-Consumer (D2C) Center under the Global Marketing Office to provide an integrated online and offline experience.
