RakutenViber will bring the magic of Augmented Reality (AR) Lenses to its application through a partnership with Snap Inc. In addition, to cater to the growing number of users in Bangladesh, Viber will also be launching its new lens features in the country soon.
Using Snap’s developer tools, including Camera Kit, Creative Kit, and Bitmoji, the Viber app will integrate AR Lenses, enable sharing to Snapchat, and bring customizable Bitmoji avatars to Viber.
Viber Lenses Powered by Snap will offer AR-enabled video messaging and photos to Viber users for the first time. The launch includes 30 new Viber Lenses, including animal masks and Viber Characters, an underwater Lens, silly cat interactions, and more.
The company plans to add between 50-70 additional Lenses per month, amounting to at least 300 Lenses by the end of 2021. Businesses will also have the opportunity to create their own exclusive Lenses on Viber.
