The local electronic giant Marcel has rewarded Md Shaharul Islam, a farmer of Shehala village in Kushtia, and Md Babul Hossain, a grocer of Mizmizipara of Siddirganj, Narayanganj, with Tk 1 lakh each for registering their newly purchased refrigerators. Centering the upcoming Eid-ul-Azha, the local electronics manufacturer declared some lucrative offers for the customers of its refrigerators and freezers under its nationwide ongoing ‘Marcel Digital Campaign Season 4’ As per the offers, everyday customers may get Tk 1 lakh prize by registering any models of fridges of Marcel brand just after the purchase from any branded outlet across the country during the period of July 3 to till the Eid-ul-Azha. Besides, sure cash vouchers or thousands of electronics and electrical appliances are offered on the purchase of the local brand fridges. On Sunday, Md Shaharul Islam purchased an 18 cft refrigerator at Tk 33,800. He registered the refrigerator through sending SMS from his mobile and then received a return SMS from Marcel with the notification of winning Tk 1 lakh prize money. In the same day, Md. Babul Hossain received Tk 1 lakh through buying a 21-cft glass door refrigerator from Sharmin Electronics at Siddirganj in Narayanganj and then registering the refrigerator. Marcel is conducting ‘Digital Campaign’ across the country to accelerate the initiative of building customer database for delivering online based swift and best after sales service. The details of the customers and their purchased products including the name of customer, contact number and the model number of the product purchased are being stored on a server through the digital registration. As a result, customers can avail the service from any Marcel service center any time, even if the warranty card is lost.