PRAN UP launches campaign to help cold-hit people


Popular beverage brand `PRAN UP’ has launched a campaign titled ‘Chhorai Bhalobashar Ushnota Season-3’ to help clod-stricken poor people. The campaign has been inaugurated through a program held at PRAN Center of the capital’s Badda on Wednesday.  

‘Chhorai Bhalobashar Ushnota season-3’ will run till February 5.  Under the campaign, PRAN UP will distribute the blankets among the cold-hit poor people in Rajshahi, Dinajpur, Thakurgaon and Panchagarh districts. The blankets distribution will be started from January 20. 

Popular actor Fazlur Rahman Babu, Ziaul Haque Polash, Gully boy Rana Mridha and Tabib Mahmud are engaged with the initiative this year.

Addressing the occasion, Eleash Mridha, Managing Director at PRAN Group said, “We always try to stand beside poor and helpless people besides operating the business. Amid corona pandemic, PRAN has distributed protective equipment for front liner and corona collection booth in hospitals.”  

Anisur Rahman, Executive Director at PRAN Beverage Ltd said, “The aim of the campaign is also to create public awareness on used plastics bottles besides helping the cold hit people.  In our previous two seasons, PRAN UP has given blanket to cold-hit people through collecting used bottles from the people. ”  

Atikur Rahman, General Manager (Marketing) of PRAN Beverage Limited and Tanmoy Das, Senior Brand Manager of PRAN UP, were also present at the program.