Thailand, famously known as the “Land of Smiles,” continues to captivate visitors with its scenic beauty, warm hospitality, and rich cultural traditions — complemented by some of the world’s most celebrated cuisine.
The island province of Phuket, one of Thailand’s most sought-after destinations, is now drawing record numbers of tourists as the high season begins this month. According to Banyan Group Residences, a leading luxury property developer, the tropical island has also become a prime choice for Britons seeking a second home or planning to relocate abroad.
Offering an attractive mix of affordability, natural beauty, and modern amenities, Phuket’s cost of living is 50–70% lower than in major UK cities, while private healthcare costs up to 80% less. The island also boasts international hospitals and British-curriculum schools, making it ideal for retirees, families, and digital nomads.
With its year-round sunshine and warm sea temperatures, Phuket provides a sunny alternative to the UK’s cold winters. Its strong expat community, convenient travel links, and relaxed visa policies add to its appeal. In 2024 alone, around 250,000 British travellers visited the island, many exploring long-term property opportunities.
Real estate opportunities
Phuket’s real estate market offers a wide range of options — from beachfront villas to modern condos. The Laguna Phuket development, a 1,000-acre resort by Banyan Group, includes seven hotels, an 18-hole golf course, restaurants, spas, and the country’s largest beach club, RAVA. Over 5,000 luxury homes are already part of the project, with more underway, such as the sustainable Laguna Lakelands and the high-end Banyan Tree Beach Residences.
Compared to the UK, Phuket’s property market offers strong value — a £750,000 investment can buy a 213 sq m luxury home on the island, versus only 33 sq m in London. Foreign investors make up over 60% of condo buyers, with British nationals among the top ten. Property values typically rise 5–10% annually, ensuring solid long-term returns.
Banyan Group: redefining luxury living
The Banyan Group, known globally for its Banyan Tree Hotels & Resorts, ranks as Asia’s leading and the world’s fifth-largest developer of branded residences. Homeowners benefit from flexible ownership models, rental management by Banyan’s five-star hospitality team, and extensive after-sales services — including 24/7 concierge and property management.
With its seamless buying process and resort-style amenities, Banyan Group makes owning a home in Phuket a gateway to sunshine living — where every day feels like a holiday.
