A new fragrance line has been launched in Bangladesh with its potential to be recognised in the global platform. ‘Jonaki’ by Nasreen Zamir has been designed in Bangladesh, inspired by France and made in Malaysia.
Five fragrances were launched, of which three fragrances for women and two fragrances for men, in a ceremony recently held in a Dhaka hotel. For women the fragrances are Freesia Nights, Neroli Blossom and Oriental Jasmine. For men the fragrances are Amaretto and Santal Tabac.
“Our fragrance is fresh, well balanced, subtle and really alluring using essential notes as Jasmine, Lily of the Valley, Rose, Bergamot, Patchouli, Neroli, Musk, Citrus, Cedar wood etc,” Nasreen Zamir, who is known as a designer in Bangladesh, said. She is also the Honorary Consul of Luxemburg in Bangladesh. For Nasreen, design was not limited within interior design. It moves into a larger area outside a limited scope of work and design gives life to the work we create. How Jonaki was conceptualized? Being brought up in Chittagong amidst the greenery of hills forests and lakes she was drawn to the beautiful gardens, full of Jonaki ‘the firefly’ that swarmed at night in hundreds. It was a magical sight she carried in her heart till today.”
The fragrance named Jonaki was to carry spiritedness that represents this little firefly “Jonaki” found in Bangladesh. It’s a tribute she offers to the natural beauty of Bangladesh. It is a product of Tropical Asia Nasreen Zamir sourced many precious natural extracts and essences from all over the world to blend unique fragrances.
The magic of scents motivated her to introduce floral fresh oriental and woody and musky scents in her unique collection, she said.
“Jonaki is a modern classic scent created for women and men with an innate sense of chic and sparkle,” she said, adding that her love for design fuelled her love for fragrance. “Thus, Jonaki fragrance.”
Jonaki can become a signature scent for winter weddings, Pahela Baisakh, Valentine's Day and Eid festivals. A travel series will also be introduced for frequent travelers, she said. “With emerging Bangladesh a new fragrance line can become a part of our Life Style, a brand ‘You Haven't Tried Yet - You Should’”.
