Marico Bangladesh’s hair oil brand, Parachute Advansed Beliphool, in association with Amal Foundation, has launched a special initiative to support the education of underprivileged girls.
This initiative aims to donate to Amal Foundation’s Education Fund for Disadvantaged Girls through active online participation.
Parachute Advansed Beliphool will donate Tk. 2 for each share of the video on social media, meaning the higher the number of shares online, the higher the donations and therefore calls upon all consumers and viewers to share this video and join the purpose of educating girls and helping them envision their perfect future. “This campaign by Parachute Advansed Beliphool in developing the future of underprivileged girls by supporting their education and reflects the possibility that every girl can aspire to a perfect future of their dreams.”, said Actress Jannatul Ferdous Oishee, brand ambassador of Parachute Advansed Beliphool.
Esrat Karim Eve, director and founder of Amal Foundation, commented, “ Our goal is to make Bangladesh a healthy and happy place for all the underprivileged women and children. Amal Foundation’s main area of focus lies in education, emergency response, health and women's empowerment.”
Ashish Goupal, Managing Director of Marico Bangladesh Limited, said, “The purpose of this campaign is to show that everyone has the right to prepare for a perfect future irrespective of their socio-economic background.”