In a strategic collaboration, Orix, a US-based homecare brand, and Walton, a leading electronics brand in Bangladesh, have joined forces to enhance their brand promotional activities and introduce consumers to an innovative laundry cleaning experience.
The partnership was formalized on Thursday with an official agreement signed at the corporate office of Remark HB Limited in Gulshan, Dhaka.
The agreement was executed by Khondoker Md. Mominul Huq, Business Head, Home & Personal Care, Remark HB Limited, and Mostafa Kamal, Chief Business Officer (CBO) at Walton Home Appliances, with the presence of senior officers from both organizations.
Remark HB Limited, an affiliate of Remark LLC, USA, has introduced the international detergent brand, Orix, to the Bangladeshi market, aiming to simplify consumers' lives. Notably, the brand Orix boasts cutting-edge technology, offering variants like Crystal Wash, Fabric Shampoo, Winter Wash, and Perfect Plus Detergent.
The brand is set to launch a new liquid detergent, "Orix Pure Clean," anticipated to revolutionize fabric care in Bangladesh.
According to the agreement, Orix will supply liquid detergent to Walton Home Appliances, and Walton will provide it for free to consumers upon the purchase of Walton washing machines.
Khondoker Md. Mominul Huq, expressing optimism, stated that the partnership with Walton would yield fruitful results due to the active participation of Bangladesh's leading electronics brand.
He emphasized Orix's commitment to providing surprises in fabric care for Bangladeshi consumers, anticipating an enhanced laundry cleaning experience through the collaboration with Walton washing machines.
Mostafa Kamal, CBO at Walton Home Appliances, echoed the sentiment, affirming that Orix's fabric care solutions align seamlessly with Walton's commitment to constant innovation.
