Netflix finally eyes TV’s top prize with ‘The Crown’

Published : 17 Sep 2021 10:13 PM

Netflix is tipped to finally win television's biggest prize Sunday as its critically adored British royals

drama ‘The Crown’ battles ‘Star Wars’ series ‘The Mandalorian’ at an Emmys ceremony held in front of a scaled-back live audience.

 Despite turning the entire TV landscape upside-down since its groundbreaking online platform launched in 2007, leading streamer Netflix has never won for best drama at the small-screen version of the Oscars – nor best comedy, nor best limited series.

"'The Crown' does feel like it finally has come to the moment where it's going to have its moment," Variety awards editor Clayton Davis told AFP.  "It's going to be the first big series win for Netflix."

 As well as "The Crown" -- which in its fourth series depicts the ill-fated marriage of Prince Charles and Princess Diana -- the streaming giant is banking on the wildly popular ‘The Queen's Gambit.’

Starring Anya Taylor-Joy as a gifted but troubled chess prodigy, that show sent chessboard sales skyrocketing worldwide, and is the favorite to win top honors in the fiercely competitive limited series section -- for shows ending after one season.

 Add in nominations for wide-ranging offerings from Regency romp ‘Bridgerton’ to nature documentary ‘David Attenborough: A Life on our Planet’-- plus 34 Emmys won in technical categories announced ahead of Sunday's gala -- and Netflix could be eyeing an all-time record haul.

"What we're seeing is Netflix finally breaking through. They've always done well with the nominations, but never the final tally," said Deadline columnist Pete Hammond.  "This is a turning point for them," he told AFP.