With an aim to revolutionize the country’s securities industry, National Bank Securities Limited (NBLSL) has taken a significant modernization initiative, which will enable the brokerage to be more customer-centric, with a primary focus on the trading experience and journey of the clients.
Traditionally, industry standards emphasize high-volume trading, often neglecting the customer experience. NBLSL recognizes the importance of providing its customers with a seamless and less intimidating trading experience through advancement in their technological infrastructures.
This transformation is supported by two vital components – integration of the own Order Management System (OMS) and the new back-office capabilities. These components are stepping stones towards realizing NBLSL’s vision of becoming a smart brokerage that will lead the way in supporting the development of Bangladesh’s securities market.
A smart brokerage, in NBLSL's context, is one that prioritizes customer journey and experience above all else. It focuses on leveraging technology to streamline processes and enhance service delivery.
Discussing their vision, the managing director, Zobayed Al Mamun of NBL Securities Ltd. emphasized the significance of delivering a customer-centric trading experience for customers.
