My Aura, a concern of Purple Care LTD, the country’s Skincare & beauty products brand has been selected for Power Brands 2022 as the “Most Promising Brand from Bangladesh” by the White Page International. Besides, Arman Mahbub, the Co-Founder at Purple Care has been selected for 100 Inspirational Leaders of Asia 2022 from Bangladesh by the same body.
He received both the awards from Standing Committee Chairperson on Education of Indian Legislative Assembly, Atishi Marlena Singh in New Delhi recently.
“The Aura’s mission is to cater every aspiring woman’s needs by presenting them a reason to celebrate their natural beauty and health every day through our wide variety of products”, Arman said on the occasion.
The My Aura brand is impacting more than four lakh females in their daily lives while it has grown to become one of the fastest growing FMCG (Fast Moving Consumer Goods) D2C (direct-to consumer) brands in Bangladesh.
The platform has already reached, touched and eventually improved the lives of 1.5 million women’s health and well-being through its homegrown brands - Freyias, Divas Secret and Acne Essentials. Arman said, My Aura enhances the overall life quality of women by solving their health and hygiene problems, physical transformation and psychological wellbeing.
“Behind every product launch, several steps of complex data analysis are involved, which help us driving more logical business decisions to offer appropriate products to our customers for catering their needs,” he added.
