Business

Momen for stronger coordination in branding Bangladesh abroad


By BSS
Published : 24 Jan 2022 08:11 PM

Foreign Minister Dr Ak Abdul Momen on Sunday called upon to build a stronger coordination amongst stakeholders for branding Bangladesh abroad correctly through identifying the country’s strengths as a nation. 

He also highlighted the need for open, inclusive, and fact-based programming for projecting a correct and aspirational image of the country.  

The foreign minister made the remarks while speaking at the inter-ministerial meeting of the Committee on "Branding Bangladesh Abroad" on Preparation, Planning, Implementation and Monitoring of Possible Challenges of Bangladesh in the context of graduation from Least Developed Countries. 

Prime Minister’s private industry and investment adviser Salman F Rahman also attended the meeting held at the foreign ministry here, said a press release.  

During the meeting, it was decided that a common branding platform would be set up upon which the country’s all government and non-government organizations could find complementary support systems for branding Bangladesh from their respective fields.  

At the beginning of the meeting, the Foreign Secretary outlined various aspects of economic diplomacy and outlined the specific goals of his ministry that include increasing foreign direct investment and creating diversification, increasing exports and diversification, quality services, exporting human resources and skills, and technology transfer.  

Bangladesh's economic viability, success under the Covid constraints, its augmented financial abilities to perform in the international markets, success stories of the brave people of Bangladesh, tourism, and self-sufficiency in food production were discussed as possible branding avenues. 

The meeting also discussed creating a roadmap based on regional and niche market priories while the officials of foreign ministry expressed their full support for nation branding and all related work. 

Alongside the Foreign Ministry officials, officers from various government agencies, inter alia, Prime Minister's Office, Ministry of Commerce, ICT Division, Economic Relations Division, Bangladesh Tourism Board, BEZA, BEPZA, BIDA, Public-Private Partnership Authority, BISCIC, were present. Besides, representatives from trade bodies such as DCCI, BGMEA, FBCCI also attended the meeting.