BP Business Desk
Marico Bangladesh Limited, the FMCG giant in the country, has stepped into vegetable and fruit hygiene category products by recently launching Mediker SafeLife Veggie Wash vegetable and fruit hygiene product in the FMCG sector of Bangladesh.
Given the ongoing concern about the fight against COVID-19, hygiene has become the topmost priority in people’s daily life. Addressing the necessity, Marico came up with the vegetable and fruit cleaner that contains natural and 100% safe ingredients. Mediker SafeLife Veggie Wash will effectively work against all germs, bacteria, chemicals, waxes and soil present on the surface of fruits and vegetables without leaving any residue, aftertaste, or smell. Besides, it is made up of 100 percent halal ingredients.
While there is no alternative to ensuring both personal and domestic hygiene in the current situation, consumers can seldom access proper hygiene for the vegetables and fruits that were bought from local markets.
Marico’s innovative solution will support consumers to a great extent in the daily need for fruit & vegetable cleansing. Mediker SafeLife Veggie Wash does not contain any harmful preservatives. It is also a soap-free, chlorine-free, and alcohol-free cleaning solution in this category.
Mediker SafeLife Veggie Wash will be available at all nearest retail outlets, super shops across Bangladesh, and on leading e-commerce platforms.
The price is being set to BDT. 150 for 250ml bottle of Mediker SafeLife Veggie Wash. A 250ml of Mediker SafeLife Veggie Wash will provide per wash of vegetable and fruits in only 6tk for a family of 5 members.
Regarding the launch of Mediker SafeLife Veggie Wash, Mr. Ashish Goupal, Managing Director of Marico Bangladesh Limited said, “Today’s consumers are conscious about their hygiene needs and are aware of the importance of fruits and vegetables for a healthy balanced diet and immunity-boosting. Contamination of vegetables and fruits are a concern that has heightened especially today. Mediker SafeLife Veggie Wash is made with the broader purpose of enabling consumers to safely cleanse fruits and vegetables. We believe that as a responsible corporate this is our role in ensuring consumers eat safe.”
Focusing on consumers' hygiene needs, Marico previously launched Mediker SafeLife Hand Wash and Hand Sanitizers in the Bangladesh market.