Manu Farms has inaugurated its new hub at Bhabokhali, adjacent to Bangladesh Agricultural University (BAU), in the presence of around 150 small-scale poultry farmers with the goal of promoting safe and antibiotic-free broiler production.
The initiative, supported technically by BAU and Krishi Gobeshona Foundation (KGF), aims to resolve key challenges faced by marginal farmers and ensure better quality control in the poultry sector.
The launch event took place on Wednesday at 11 AM, with Manu Farms founder and CEO Muhammad Shaheen presiding.
Dr Nathu Ram Sarker, Executive Director of KGF, attended as the chief guest.
Other special guests included Prof. Dr. Muhammad Javidul Haque Bhuiyan (Associate Director of BAURES), Prof. Dr. Md. Shawkat Ali (Head of the Department of Poultry Science, BAU) and Prof. Dr. Subash Chandra Das (Project Director). Representatives from Mutual Trust Bank, BRAC Bank, Info World Group and DMA Ltd. were also present.
Speaking at the event, Muhammad Shaheen said that since its founding in 2011, Manu Farms has worked to provide simple tech-based solutions for small farmers.
Highlighting the importance of maintaining a clean and controlled environment for healthy poultry, he introduced a new device and mobile app that allows farmers to monitor and control farm temperature, humidity, lighting, and ammonia gas; even remotely, using their smartphones.
He also addressed the financial challenges farmers face, especially in purchasing chicks, medicine, and feed at fair prices. To tackle this, Manu Farms is collaborating with two banks to facilitate easy loan access. "Instead of buying on credit at higher prices, farmers can now pay in cash and reduce costs while increasing profits," Shaheen said.
Shaheen further announced that the new Bhabokhali hub will offer free veterinary services for poultry and cattle three days a week from 4–6 PM. Essential farm supplies will also be available at wholesale rates. "Our mission is to protect and empower farmers so that the country can move forward," he added.
Prof. Dr. Shawkat Ali emphasized the critical role of poultry as Bangladesh's second-largest industry and the main source of affordable animal protein.
He warned, however, about the dangers of antibiotic residues when poultry is sold before proper withdrawal periods. "We need a sustainable marketing system to prevent small farmers from falling into financial hardship. With proper management, financial losses can be minimized," he said, noting that over 10 million people are directly or indirectly connected to the poultry industry.
Prof. Dr. Javidul Haque Bhuiyan called on farmers to create a brand that guarantees the safety of broiler chickens and eggs. "Certain feeds and medicines leave residues in the birds that can pose serious health risks to humans. If we move towards organic farming, the quality and market value of the products will significantly improve," he said.
Prof. Dr. Subash Chandra Das stressed that if profit is the sole goal, the project's objectives will not be fulfilled. "Success depends on you. If you follow the proper management practices we recommend, your additional costs will be minimal," he assured.
The event also highlighted Manu Farms’ mobile application, which enables farmers to manage daily operations, finances and livestock health through one easy platform.
