Popular short-video creation and sharing app Likee has collaborated with Ignite Foundation, a local NGO focused on eliminating poverty by supporting underprivileged children, contributing to the welfare of the society through various donation projects. Under this collaboration, Likee is working with welfare project titled - “Girl’s Education Project”. Through such an initiative, Likee aims to represent its users and donate money to assist the education of rural children in Bangladesh. The campaign will be run throughout the holy month of Ramadan.
Ignite Foundation works for the betterment of underprivileged children in the rural areas in Bangladesh by ensuring quality education and creating different job prospects for them. Through this partnership with the NGO, Likee is fulfilling its Corporate Social Responsibilities (CSR) by spreading Ramadan spirits like love, kindness, generosity, and expressing social concerns. During this Ramadan 2022 CSR campaign, Likee users can show love to the people in need by fulfilling the in-app tasks collecting “the Fasting Energy” forming a cash donation to support Ignite Foundation’ social welfare projects.
To participate in the campaign, users have to click on the “Start Fasting” button on the app’s campaign page. Afterwards, users can collect their “Energy” after “Fasting Completion”.” Likee will then make a cash donation based on the energy transformation ratio, on the users’ behalf.
Regarding the collaboration, Gibson Yuen, Head of Likee Global Operations said, “Likee has always been dedicated to spreading love and positivity within the society. Through this collaboration with Ignite Foundation, we are stepping forward towards our goal of positivity and equality by facilitating education for the underprivileged. We aspire to continue making such efforts for years to come, creating a plausible impact within the society.”
Moreover, Likee has also come up with various other initiatives, encouraging users to participate in different activities presented by them. Among them is the “Likee X OPPO Ramadan activity”, ,” under which Likee has launched a user rewarding activity, collaborating with OPPO during Ramadan. Users have the opportunity to win OPPO F21 Pro, a Cricket Bat signed by Shakib Al Hasan, and 18 million Video Traffic by joining Likee’s weekly hashtag challenges and making qualified videos. The other “Hashtag challenge #IftarToday” initiated by Likee is inspiring users to share and deliver culinary inspiration during Ramadan.
Likee is committed to spreading positivity within the society with utmost love and care. By devoting to the welfare projects together with the users and NGOs, Likee is leaping forward step by step towards the commitment. As a user-oriented platform, with diversified and meaningful activities, Likee keeps its users entertained and engaged while also making an impact on society.