Lifebuoy ties up with BRAC for hand Hygiene Programme

Published : 14 Sep 2023 08:25 PM

In a significant step towards improving child health and hygiene, Unilever Bangladesh Ltd. (UBL) and BRAC have signed a Memorandum of Understanding (MoU) to launch UBL’s brand Lifebuoy’s hand hygiene programme for school children. 

The MoU signing ceremony took place at UBL’s Corporate Office, where Nilushi Jayatileke, Personal Care Head and Marketing Director of Unilever Bangladesh Ltd., and Hossain Ishrath Adib, Director, Water, Sanitation and Hygiene (WASH) and Integrated Development Programme (IDP), BRAC, formalised the partnership. 

The signing ceremony was attended by Shamima Akhter, Director-Corporate Affairs, Partnerships and Communications at Unilever Bangladesh Ltd., Farzana Ferdous, Marketing Manager, Skin Cleansing, Unilever Bangladesh Ltd. and Zillur Rahman, Programme Head, WASH, BRAC, among other high officials of the respective organisations.

Lifebuoy, Lifebuoy, the world’s No.1-selling germ-protection soap, has long been dedicated to empowering mothers and ensuring healthier lives for their children by promoting improved hygiene practices, with a special emphasis on the simple yet impactful act of handwashing. 

The brand's Handwashing Behaviour Change Programme, which has been running since the 1990s, has reached over 1.1 crore school children, evolving from a basic handwashing initiative into a comprehensive mission to elevate hand hygiene standards and advocate for better hygiene habits.