LG Electronics officially expanded its retail presence in Bangladesh through a brand launch event at Transcom Digital’s Gulshan-1 outlet, reinforcing its commitment to delivering premium home solutions to Bangladeshi consumers.
The event marked the beginning of a strategic retail collaboration aimed at enhancing accessibility to LG’s innovative and energy-efficient home appliances through Transcom Digital’s nationwide platform.
Speaking at the event, Mr. Han Chango, Home Solutions Product Director of LG, said:
“LG remains committed to delivering innovation that improves everyday life. Our partnership with Transcom Digital enables us to bring globally trusted technology closer to customers in Bangladesh.”
Mr. Rashedul Islam, Head of Business at Transcom Digital, added:
“We are proud to partner with LG, a globally renowned brand. This collaboration strengthens our premium product portfolio and ensures customers embrace advanced technology with trusted service support.
The launch ceremony included a formal unveiling, product showcase, and media interaction session.
LG Bangladesh Managing Director Mr. Gerald Chun and Transcom Digital Chief Operating Officer Mr. Shahidul Islam, along with other senior officials from both organizations, were present at the event.
This initiative reflects LG’s continued focus on strengthening brand visibility, improving retail experience, and expanding market reach in Bangladesh.
About LG Electronics
LG Electronics is a global leader in consumer electronics and home appliances, operating in more than 100 countries. The company is committed to innovation, sustainability, and delivering technology that enhances everyday life.
About Transcom Digital
Transcom Digital is one of Bangladesh’s leading multi-brand electronics and home appliance retail chains, offering a wide range of globally renowned brands through its nationwide showroom network and online platform. The company is committed to providing authentic products, superior customer service, and a trusted retail experience.
