Highlighting its steadfast dedication to Bangladesh, Lay's, one of the world’s loved potato chips brands from PepsiCo, has launched the transformative 'Lay's Make In Bangladesh' initiative in partnership with Transcom Consumer Products Ltd.
The establishment of the manufacturing unit dedicated to making the iconic Lay’s potato chips, at the plant, serves as a powerful testament to Lay's unwavering commitment to supporting the local community and driving economic growth in the region.
The launch of ‘Lay's Make In Bangladesh' initiative stems from PepsiCo’s presence in the country over two decades because of its strong and fruitful partnership with Transcom Group.
Benefiting from Lay’s existing popularity in Bangladesh, this initiative will meet the robust and growing local demand for innovative formats and flavours in the booming potato chips market, bringing a delightful snacking experience to consumers.
The Bogura plant situated in North of Bangladesh, the hub of potato production, lies in its close association with agriculture. Lay's has set targets, starting in the very first year with procurement of ~10,000 MT volume of high-quality chip grade potatoes because of forging robust ties with over 1200 local farmers and providing them with a reliable market through buy-back arrangement.
Highlighting the plant’s goals and commitment to Bangladesh, Pranav Mehta, Country Manager – Foods, PepsiCo, said, “Lay’s is a globally loved brand known to create magical moments of togetherness. The response for Lay’s has been no different in Bangladesh and this encouraged us to launch ‘Lay’s Make In Bangladesh’ initiative with our trusted partner, Transcom. ”
Talking about the initiative, Ahmed ElSheikh, President, PepsiCo India, said, “The plant stands as a shining example of Lay’s’ commitment to local empowerment, community development, and long-term partnerships in pursuit of a brighter future.”