Deepening the consumer connect, PepsiCo and KFC Bangladesh have joined hands to launch a special consumer initiative to elevate their snacking experience. Customers can now bring an empty promo pack of either Lay’s Pastazz or Kurkure and exchange it for a free piece of KFC’s Hot & Crispy Chicken worth BDT 149 when they purchase a minimum order of a chicken item*.
The new exciting consumer offer is valid across all KFC outlets in the country and is applicable on all BDT 10 and BDT 20 promo packs of Lay’s Pastazz and BDT 10 and BDT 25 promo packs of Kurkure. The offer has especially enticed the Bangladeshi youth as photos of long queues outside various KFC outlets have gone viral online. Many are sharing their experience and joy in availing this never-seen-before offer on their social media profiles.
Delighted by the consumer response, Pranav Mehta - Country Manager (Bangladesh, Sri Lanka & Nepal), PepsiCo, said, “At PepsiCo, we aim to create more smiles with every bite by bringing unique snacking experiences that match the requirements of our constantly evolving customers.”
Amit Dev Thapa, CEO of Transcom Foods Ltd (franchisee of KFC & Pizza Hut in Bangladesh) said, “Being the global leader in fried chicken, we are thrilled to partner with PepsiCo as the global leader of snacking. Having footprints in 6 districts in Bangladesh with 26 stores, this partnership allows us to spread the love of the finger-licking good experience to the masses.”
To avail this offer, customers need to submit the empty promo pack of Lay’s Pastazz or Kurkure at the KFC counter and purchase a minimum order of a chicken item* to get one piece of Hot & Crispy Chicken. For each empty promo pack, the consumer will be entitled to only one free Hot & Crispy Chicken worth BDT 149. In a single visit, a maximum of three empty promo packets can be submitted by one consumer for three separate chicken dish purchases.
