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Global CEO André Lacroix visits Dhaka


Published : 09 Apr 2023 10:47 PM

Global Chief Executive André Lacroix took part in a series of events in Dhaka surrounding his debut book, Leadership with Soul, which challenges conventional leadership thinking and invites existing and future leaders to stop, think and reinvent their approach to become ever-better leaders.

At Dhaka University’s Senate Bhaban, hundreds of students and aspiring leaders participated in a #MeetTheCEO and Q&A session organized by ICE Centre in collaboration with the Faculty of Business Studies of the university, according to a press release issued on Sunday. 

During the event, André talked about his own leadership journey, the 10 principles at the heart of Leadership with Soul, and what it means to be a good leader.

He also met with Dr Md Akhtaruzzaman, vice chancellor of the university, and Md Rashedur Rahman, founding executive director, ICE Centre, who moderated the event.

Dean of the University of Dhaka's Faculty of Business Studies Dr Muhammad Abdul Moyeen, PhD (Glasgow), expressed his commendation for the book and leadership model, saying: “Leadership with Soul offers practical guidance and insights for developing a leadership style centred on awareness of self and others, compassion, integrity, authenticity, trust, and transparency. This work is an invaluable addition to Leadership literature.”

Through a combination of real-life anecdotes and vivid storytelling, André brings his 10 leadership principles to life in an inspiring fashion, providing readers with the tools to think differently about leadership and urging them to trust, empower and galvanise their people, putting them at the heart of their business strategy, which, André argues, is the only way to deliver sustainable growth and value for all stakeholders.