French nationalist leader Marine Le Pen has softened her rhetoric and her image to broaden her appeal in next week’s presidential election — but is under threat from a provocative rival who has broken her monopoly as the watchdog of the country’s identity that they claim is under threat.
For more than a decade, Le Pen has been known for her fierce anti-immigration stance, seeing herself as standing guard at the parapets of French civilization. Now she is honing in on consumers’ buying power, the top concern for voters.
“I obviously consider that immigration and insecurity are serious problems which need urgent answers, but there’s not just that,” said Le Pen, head of the National Rally party, during a TV show featuring voters’ questions. “I worry about making ends meet as much as the end of France.”
Meanwhile, Eric Zemmour, 63, a political novice running under the banner of his newly created Reconquest! Party, is now portraying himself as the protector of old France, with bold proposals on immigration and Islam. He has proposed a “Remigration Ministry,” equipped with airplanes to expedite the expulsions of what he says are undesirable migrants.
Their rivalry illustrates France’s increasing tilt toward the hard right and how that has set the agenda for the presidential election, held in two rounds on April 10 and 24.