Ford's incoming COO focuses on cost cuts, launches, change

Published : 26 Feb 2020 09:16 PM | Updated : 06 Sep 2020 05:19 PM

Ford Motor Co’s incoming chief operating officer will outline on Wednesday his priorities for the company’s turnaround, including cost cuts and more efficient new-vehicle launches in a year that includes the introduction of a redesigned F-150 full-sized pickup truck, reports Reuters.

 Strategy chief Jim Farley, who begins his role as Ford COO on March 1 after being appointed earlier this month, is scheduled to speak at a Wolfe Research conference in New York early on Wednesday. Slides for his presentation showed other key parts of his strategy, include speeding up Ford’s push in vehicle connectivity and its commercial vehicle business. 

The slides also show a focus on growing the battery electric vehicle business of the No. 2 U.S. automaker.  Ford has acknowledged that mistakes had hurt its introduction of the redesigned Explorer SUV.  The company named Farley its COO on Feb. 7, and promised investors it would kick a slow-moving turnaround into higher gear. 

On Tuesday, shares hit their lowest in more than a decade as a rapidly escalating coronavirus epidemic that began in China threatened sales outside the United States.  Ford is in the midst of a global restructuring and faces slumping demand in China, its second-largest market. Chief Executive Jim Hackett has said the No. 2 U.S. automaker needs to move with greater speed. 

It has booked $3.7 billion of a projected $11 billion in charges it previously said it would take, and expects to book another $900 million to $1.4 billion this year.