The tourism industry in Bangladesh remains underdeveloped despite the country’s panoramic beauty, cultural diversity and historical significance. The country is lagging behind its South Asian neighbours in attracting foreign tourists and generating tourism revenue, missing out on a vital opportunity to boost its economy. In a nation where travel cost is lower than many international standards, the incapability to tap into this sector reflects a critical weakness in infrastructure, policy execution and planning.
One of the most pressing issues is the inadequate infrastructure that underpins the country’s tourism industry. Tourist destinations often lack basic facilities like reliable transportation, high-quality hotels and sufficient services— making them less appealing to international tourists accustomed to certain standards. The comparatively high cost of food and accommodation, combined with a lack of consistent value, has further discouraged potential visitors. Subsequently, many of the country’s most renowned destinations— like Cox’s Bazar, the Sundarbans and the Hill Tracts— struggle to attract the international viewers they deserve.
Another significant problem is the perception of insecurity, which has left a lasting impact on the tourism industry. The 2016 Holey Artisan attack, which led to travel advisories from several key global markets, considerably reduced foreign tourist arrivals. Even as the country has made strides in improving national security, the damage to the country’s reputation remains and many advisories are still in effect. Rebuilding trust among foreign visitors is crucial if the country is to position itself as a safe and desirable destination.
Complex and restrictive visa procedures also impede the country’s capability to attract foreign tourists. On the other hand, neighbouring countries that have adopted simplified visa processes to bolster tourism, the visa system of Bangladesh remains burdensome for many travelers. The Bangladesh Tourism Board (BTB) has recognised the need for reform, proposing the introduction of e-visas and visa exemption for tourists from key markets like the United States, United Kingdom, Australia and Schengen countries. The changes, if implemented effectively, could significantly ease access to the country and attract a larger part of global tourists.
Bangladesh’s tourism industry has the
potential to be a major pillar of the
national economy, generating substantial
revenue, creating job opportunities and
developing cross-cultural exchange.
In terms of regional comparison, tourism revenue of Bangladesh falls significantly short of its neighbours. India, Sri Lanka, the Maldives and Nepal generate billions in tourism revenue each year, while Bangladesh’s yearly tourism earning stands at a mere $76 million. India only earns over $10 billion, while the Maldives— a much smaller country— earns more than $800 million yearly from the tourism sector. This wide difference emphasises Bangladesh’s missed opportunities and its failure to compete in a region that is capitalising on the global tourism thriving.
If we notice that Bangladesh’s tourism potential is immense. From the world’s longest natural sea beach in Cox’s Bazar to the UNESCO World Heritage-listed Sundarbans, the county boasts an array of attractions that could draw millions of tourists each year. The Pacific Asia Travel Association (PATA) recognises hundreds of tourist places that could attract domestic and foreign tourists if properly developed and promoted. Yet the country’s tourism sector remains constrained by a lack of vision and adequate investment in key places.
Bangladesh must adopt a strategic and long-term approach to truly unlock its tourism potential. This approach includes upgrading infrastructure, improving security and implementing more competitive pricing for service and accommodation. Furthermore, the government and the private sector must work together to rebrand the country’s image, stressing its safety, affordability and cultural richness. A focused marketing campaign targeting key international markets, along with streamlined visa procedure, could drive a revival in foreign tourist arrival.
Finally, Bangladesh’s tourism industry has the potential to be a major pillar of the national economy, generating substantial revenue, creating job opportunities and developing cross-cultural exchange. The country may position itself as a sought-after destination for tourists from around the world by addressing the current gaps in infrastructure, policy and perception. It is high time for the country to recognise tourism as a strategic asset and invest in its development for the long-term growth of the economy and the well-being of its people.
