Experts at a summit on Saturday made call to innovate, disrupt the conventional, and navigate the digital age's complex landscape.
Bangladesh Brand Forum hosted the 10th Digital Summit Presented by Meghna Group of Industries (MGI) at Pan Pacific Sonargaon Dhaka.
The day-long summit brought together local and global industry professionals and thought leaders to exchange insights on digital marketing trends, strategies, challenges, and solutions.
Themed under “Innovation and Disruption: Guiding Through the Digital Terrain,” the summit aimed to analyze the complex dynamics of the digital marketing landscape by comprehensively exploring how innovation can be harnessed as a guiding compass in the face of disruption.
The summit hosted an engaging agenda comprising 4 Keynote Sessions, 3 Panel Discussions, and 2 Insight Sessions.
Speaking on the occasion, Shariful Islam, Founder & Managing Director of Bangladesh Brand Forum, said, “We find ourselves in a reality sculpted by the unprecedented events of the past. It is a call to innovate, disrupt the conventional, and navigate the digital age's complex landscape.”
The 10th Digital Summit featured four exclusive keynote sessions conducted by globally reputed speakers. Shihab Ahmad, Chief Commercial Officer, Robi Axiata Ltd., presented his insights and observations on Analytics and AI for Digital Disruption.
Prasun Basu, Founder & Chairman, Inteliphyle Ltd., emphasising digitalisation and data, delivered a session titled ‘The Conundrum of Digital and Data: Bedfellows and Not’.
Tara Yoon, Head of Partner Performance, Channel Sales - SEA, Google APAC; conducted a session on Marketing in the AI Era. And Bharat Avalani, Storyteller & Memory Collector, Founder, Connecting the Dots, Malaysia presented the last keynote session of the day titled ‘Digitize to Humanize’.
The panel discussions featured timely and effective issues like “Creating Engaging and Impactful Marketing Narratives in the Digital Era,” “AI's Transformative Role in Media and Marketing,” and “Unlocking Creative Potential - Guiding Through the Digital Terrain.”
