Emirates, the world’s largest International airline has ranked among the top 100 most reputable organizations in the world by 2022 Global RepTrak® 100. The award-winning Dubai-based airline is the only company from the Middle East and North Africa region to make it to the list, with a reputation score of 72.7.
As the world’s largest reputation database with over 20 years of data, the RepTrak Platform compares companies across different industries worldwide, by analysing millions of perception and sentiment data points from online surveys. The scores companies achieve represent what their stakeholders think and feel about their brand.
Emirates is renowned for its signature products and services, offering an incredible travel experience on air and on ground across all travel classes. During the pandemic, Emirates led the industry on many initiatives to rebuild travel confidence and support the recovery of the travel and tourism industry. It also supported communities and economies with the transport of vaccines, medicines, and essential trading goods.