Eastern Bank has launched "SkyFlex Visa Prepaid Card," designed specifically for the digitally savvy youth segment.
The new card was brought to market in a strategic partnership with The Yours Truly and Visa, EBL, a handout of EBL said on Saturday.
The launch event held at Le Méridien Dhaka was attended by senior executives from all partner organisations. From EBL Ali Reza Iftekhar, managing director; Ahmed Shaheen, additional managing director; and M Khorshed Anowar, deputy managing director, were present.
Sabbir Ahmed, Visa's country manager for Bangladesh, Nepal and Bhutan and other senior Visa officials, along with M Jahangir Alam, chairman; Mahzabin Ferdous, managing director; and Breity Sabrin, CEO of The Yours Truly Ltd, also attended the ceremony.
Ali Reza Iftekhar said, "This innovation reflects the commitment of EBL to building secure, digital-first financial products that promote inclusion and empower the next generation."
