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Daraz signs MoU with Realme for market expansion


Published : 03 Jul 2021 09:10 PM

Youth-centric smartphone brand realme has recently signed a Memorandum of Understanding (MoU) with the country’s largest online marketplace Daraz Bangladesh for developing its online channel and expanding the market.       

realme will bring all the great smart devices for the users through this agreement and it is expected that both the companies will be able to increase their capabilities by meeting the needs of the customers simultaneously. 

realme is the fastest growing smartphone brand in the world, whereas Alibaba’s concern Daraz is the largest online market in Bangladesh. With Daraz’s well-established e-commerce structure and realme’s large base of tech trend-setting users, this new partnership is bound to be a great synergy.    

Tony Lin, realme’s e-commerce head, SEA & SA, said, “realme is the fastest growing smartphone brand both globally and locally. We tend to be frontrunners in creating synergies that resonate well with the market we represent.”  

“It’s refreshing to see realme taking advantage of the full range of opportunities that e-commerce brings in South Asia, targeting a particularly young audience. It’s great to see realme already serving as an outstanding case study of success on its mission to become a leading mobiles & electronics brand in the region.”, said Jan Philipp Poeter, Chief Commercial Officer of Daraz Group.