Daraz Bangladesh has rolled out its flagship 7.7 Super Savings Sale, offering shoppers across the country discounts of up to 80 percent, exclusive brand campaigns and attractive rewards as part of one of its biggest online shopping events of the year.
The campaign, which began at 8:00pm on July 6, will continue until July 17, featuring thousands of deals across electronics, fashion, FMCG, home appliances, health and beauty, and lifestyle products.
Customers can take advantage of Mega Deals and Flash Sales with discounts of up to 80 percent, Hot Deals offering up to 70 percent off, and prepayment vouchers providing savings of up to 15 percent. The campaign also includes sitewide delivery discounts, free delivery on selected products and discount vouchers worth up to 10 percent, with a maximum benefit of Tk 3,000.
To add excitement to the campaign, Daraz has introduced the 7.7 Super Savings Sale Jackpot, giving customers the chance to win premium home appliances. Five winners will be selected based on the highest number of successful orders placed during the campaign period, with a minimum purchase of Tk 299 worth of Dettol products.
The prizes include a Midea 1-Ton Non-Inverter Air Conditioner, Haier 32-inch Bezel-less Google TV, Walton Rechargeable Ceiling Fan, Philips NA110 Air Fryer, and Philips HL7577 Mixer Grinder.
The shopping festival also features Brand Rush Hour, offering exclusive discounts from leading brands for a limited time. The promotion will run for six hours on the launch day and for seven hours on July 7, 8, 10, 15 and 17, allowing customers to enjoy additional savings on popular products.
Several leading brands will also host dedicated promotional days during the campaign, including Vision (July 8), Unilever (July 9), realme (July 10), Reckitt (July 12), Veet (July 13), Top Tech Zone (July 14), Marico (July 15) and Oraimo (July 16). Alongside these events, category-focused promotions will run throughout the campaign to help shoppers find curated deals across different product segments.
Daraz is also strengthening its Daraz Choice programme, enabling customers to enjoy additional value through offers such as Buy 3 Get Free Shipping and Buy 5 Get 1 Free Gift with Free Shipping on selected everyday essentials.
The campaign is supported by a number of leading consumer brands. Dettol and Unilever have joined as Exclusive Platinum Partners, while Parachute Naturale and Himalaya are participating as Gold Partners. SESA and Godrej have signed on as Silver Partners.
To make shopping more rewarding, Daraz has partnered with several financial service providers. bKash users can receive a 10 percent discount on eligible purchases with a minimum order value of Tk 799, while customers using cards issued by EBL, Midland Bank, Prime Bank and Southeast Bank can enjoy discounts ranging from 12 to 15 percent through collectible vouchers on qualifying transactions.
With deep discounts, exclusive brand events, reward campaigns and multiple payment offers, Daraz aims to deliver greater value and convenience to customers nationwide during the 12-day shopping festival. Customers can explore all offers through the Daraz app and campaign page and follow the company's official social media channels for the latest updates.
