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Cos need to be innovative to face Covid-19 challenges

Experts observe at a virtual meeting


Published : 13 Jul 2020 09:25 PM | Updated : 07 Sep 2020 09:17 PM

“Drastic changes have come into the business patterrs in the last few months due to The Covid-19 pandemic. This situation is influencing the way the companies run their business and manage their people. If companies do not innovate and move forward with the changes, they will be left behind”, said experts in a virtual conference on Sunday.

They said during this Covid-19 period, the chaotic situation is forcing companies across the globe to rethink their business strategies. Only the companies that adapt to these changes can succeed.

Emphasizing this changing scenario, the Institute of chartered accountants of Bangladesh-ICAB organized the virtual conference on  ‘Introduction to Modern Workplace’ through Zoom Video Conference.  

Speakers observed that now the main concern for every organization is how to minimize the adverse impact of the pandemic in its operation and performance. ‘

Mustafa Jabbar, Minister, Posts and Telecommunications Division (PTD), attended the conference as the chief guest. ICAB President Muhammad Farooq FCA delivered address of welcome while Akhtar Sohel Kasem FCA, Member Council and Past President and Chairman of the Information & Communication Technology Committee (ICTC) of ICAB conducted the session as the session chairman.  Muhammad Mirsad Hossain, Head of Software Business, Smart Technologies BD Ltd presented the keynote paper. 

Mustafa Jabbar said, Bangladesh has made tremendous progress in many aspects since independence, however, inclusive growth of the country has been made by able leadership of prime minister sheikh Hasina.  

Among the countries across the globe Bangladesh has been declared to be digital in 2008, he informed and said that during this pandemic times, mobile and internet became integral part of our day to day life. Whole world came in a single horizontal line where countries are running their business in digital platform, he further said. 

“We are not lagging behind in this moment and keeping momentum with other developed countries in the use of mobile internet relating to our business, we do not know  what would be the situation in post pandemic period. So, we have to prepare ourselves to face the situation right now.  We are living  in the age of fourth industrial revolution, for which our traditional education system do not deliver. Now it is high time to update our education system”, he added. 

Farooq said, a modern workplace allows us to collaborate anywhere, anytime on any device which increases productivity and keeps workers happy. The office is being doing now remotely, no longer requires your desktop computer or travel to office from Sunday to Thursday. 

Digital Technology  like laptop, mobile or tablet allows you to work at home, at a coffee shop or at a hotel, he further said.  We have to take a crucial decision in current situation about launching modern workplace through digital transformation to keep businesses running as smoothly as possible. However, driving change during these chaotic and unprecedented times is challenging too, Farooq mentioned. 

To develop this trend, companies will also have to develop new management procedure to track, complete, and assign tasks to individuals and teams, he went on.  The keynote presenter Muhammad Mirsad Hossain described how the technology can drive better business outcomes and enhance the productivity of organization and even promote the ethical standards.  

“Cutting edge technology for employers is required to get things done from anywhere, any time in secured mode. The journey to a modern workplace requires connecting the people of the organization with the goal of fostering more unified interactions and alignment around everyone contributing to the same mission”, he said.