As the need to step up relief efforts during the COVID-19 pandemic continues, Coca-Cola in Bangladesh has committed an initial support of TK 11.5 crores towards helping the healthcare system and communities through food package and distribution of beverages to combat the crisis and contain the spread of the pandemic.
The relief programs initiated by Coca-Cola in Bangladesh aims at benefitting and positively impacting over 50 lakh lives across the country.
Coca-Cola Bangladesh has adopted a purpose-driven approach to ensure immediate support to the enhancement of the country’s health infrastructure, including the contribution towards PPEs and other vital health kits for health workers.
Coca-Cola Bangladesh is partnering with Care Bangladesh to implement its support initiative. It is also committed to support the frontline workers including Doctors, Nurses, Police & other law enforcers in performing their duties by catering to their hydration needs through its beverages.
Sundeep Bajoria, Vice President, South West Asia Operation, The Coca Cola Company said, “We are facing an unprecedented situation for humanity in many ways.
In this time of crisis, we sincerely thank those who have been working to keep all of us safe, particularly those on the front lines in the healthcare community”.
“Our approach to navigating the pandemic is grounded in our company’s purpose, which ensures that we continuously strive to make a difference for people in the communities we serve around the world and Bangladesh as well.
We are all in this fight together and hopeful that we will overcome this crisis only to become stronger as a nation”, he added.
