Standard Chartered has recently announced a refresh of its core brand elements. Reflecting the growth and evolution of Standard Chartered as the leading financial brand in Bangladesh and the only multinational bank to offer universal banking services, the brand refresh elevates the focus on the company’s strength, stability and transformation in a changing world.
The brand logo, referred to as the Trustmark, has evolved to become fresher, brighter and fit for the digital age. It is supported by a dynamic visual system that amplifies and echoes its bold simplicity, modernising the brand experience and projecting a human and professional image.
The refresh represents the Bank’s evolution as a digital-first brand with a shared visual language to reflect the networks the Bank operates in and the progress it enables.
The refreshed brand was unveiled by the British High Commissioner to Bangladesh Robert Chatterton Dickson at the Bank’s Bangladesh headquarters.
Speaking on the occasion, Dickson said, “for five decades now, British businesses have been contributing to Bangladesh’s social and economic development.
We are delighted that Standard Chartered, one of the longest-serving British companies in Bangladesh, has been such an intrinsic part of the country’s journey to prosperity.”
Naser Ezaz Bijoy, CEO, Standard Chartered Bangladesh, said, “Since the Trustmark was first introduced in 1969, it has been a symbol of unity and shared values across our footprint in Asia, Africa and the Middle East. Over the last five decades, our identity has taken up new treatments, dimension and colour to stay relevant. ”
With over 116 years of uninterrupted presence in Bangladesh, Standard Chartered is the only multinational universal Bank in the country with a unique blend of deep-rooted local presence and capacity to capitalise on its global network and product coverage.
