BRAC and Dettol have recently committed to work together through signing a memorandum of understanding (MoU), to provide hygiene services to the vulnerable pregnant women of Bangladesh.
Under this collaboration, BRAC and Dettol will raise hygiene awareness among underprivileged expecting mothers living in remote areas of the country and provide Dettol soap as a hygiene solution to them for free.
Under the agreement, Dettol will provide hygiene solutions to pregnant women through BRAC’s Health, Nutrition and Population Program. With their expertise and training, BRAC’s health workers will act as the frontline contact point through which hygiene services will be delivered to more than 1 lakh pregnant mothers throughout August and September.
Nusrat Jahan, Marketing Director of Reckitt Benckiser Bangladesh, said, “According to the World Bank, 30.8 children (under 5) die in every 1000. Poor hygiene is considered as one of the main reasons. So, creating awareness amongst pregnant women about personal hygiene is so important as to ensure their safety.”
BRAC HNPP Director Dr. Morseda Chowdhury said, “BRAC is always committed to the welfare of the country and its people and to ensure good health for all. Pregnant women need extra care and protection, but we also have to follow proper hygiene practices”.