BRAC Bank TARA gives free bike ride training to women


BRAC Bank TARA aims to empower women in every spheres of life.

Since its inception, TARA introduced a number of initiatives to empower women financially and socially.

As part of it, TARA lives up to its promise to women empowerment. For the first time in Bangladesh, BRAC Bank started bike ride training for women in partnership with Yamaha Riding Academy (YRA) of ACI Motors, said a press release.

In this fast and busy urban life, motorcycle riding among women is on the rise. It gives women the liberty to move, better manage time and also help develop self-esteem.

The morning of April 27, 2019 was exciting and adventuring for the 10 aspiring women riders who took to the rider’s seat for the first time in their life. Professional trainers of Yamaha Riding Academy gave firsthand training to the first batch of 10 women at BG Press Field, Tejgaon, Dhaka. May more batches will follow in the coming days, read the release.

BRAC Bank has special reward to the riders who can avail TARA Bike Loan with 100% processing fee waiver after completion of the four-day outdoor training.

Launched as the country’s first comprehensive Women’s Banking proposition, ‘TARA’ guides the women to plan their financing better, achieve economic freedom and reach the goals that they set for themselves. TARA is not merely a financial product, it is a solution to realize potential of every woman.

TARA’s trainings and workshops are aimed at developing professional competency and capacity building of women customers. Its networking platforms and engagement programs create economic opportunities for women. Free bike ride training initiative is as part of TARA’s continuous pursuit to play an enabler role in women empowerment.

‘TARA’ will keep empowering, inspiring and connecting women across Bangladesh, serving financial and lifestyle needs of individual women and businesswomen with tailor-made solutions.

Dewan Imteaz Ahmed, Head of Retail Lending products; Mehruba Reza, Senior Product Manager, Women Banking Segment TARA; Mahabubul Farook Khan, Head of Sales, Auto Loan; BRAC Bank; and senior officials of Yamaha Riding Academy were present at the training.