BRAC Bank has launched the country’s first dedicated Premium Banking proposition, styled ‘Borenno’ for SME customers. As an SME-focused bank, BRAC Bank strives to provide comprehensive banking products and services designed specifically for SMEs.
SMEs account for more than 25% of our country's GDP, but they are often not given preferential treatment by the bank. To promote the SME entrepreneurship spirit, ‘Borenno’ will be a flagbearer service for SME entrepreneurs.
The proposition will bring SME customers under the umbrella of Premium Banking services, giving high-value customers unrestricted privileges and exclusive perks.
‘Borenno’ is a bundle of services for SME priority customers with specialized banking services to fulfil their needs and choices. Customers will get priority service in all aspects; deposits, lending, general banking services, etc.
Selim R. F. Hussain, Managing Director & CEO, BRAC Bank, formally launched the new service at the bank’s Head Office in Dhaka on Thursday.
Syed Abdul Momen, Deputy Managing Director & Head of SME Banking; M Masud Rana FCA, Deputy Managing Director & CFO; Md. Mahiul Islam, Head of Retail Banking; Sheikh Mohammad Ashfaque, Head of Branches; and senior officials of the bank were present.
Commenting on the country’s first Premium Banking service for SME customers, Selim R. F. Hussain, Managing Director & CEO, BRAC Bank, said: "As an SME-focused bank, we are committed to providing comprehensive banking solutions to SME entrepreneurs. Launch of ‘Borenno’ bears testimony to our strong focus on ensuring tailor-made services and cater to evolving needs of our SME clientele."