BRAC Bank's Mobile App, Astha, has achieved a record monthly transaction volume, manifesting the app's popularity among customers as a day-to-day digital banking platform.
The mobile app has crossed BDT 10,000 crore monthly
transaction in March 2024, which is a record in Bangladesh banking industry for a single month app-based
transaction. In this month, more
than 2.38 lakh customers used the app making 21 lakh
transactions.
This transaction landmark came on the heels of two major milestone in 2023 – facilitating more than BDT 71,000 crore transaction and roping in 5 lakh customers.
Functionally rich, easy to use, safe and secure, the mobile app Astha enables customers to do banking transactions with just a few clicks. Astha comprises a wide range of digital banking services and engagement tools, ensuring delightful customer experience, higher adoption rates and market impact.
In Astha, customers can choose from NPSB, BEFTN, and RTGS options while conveniently transferring funds to other banks without any charge. With NPSB and RTGS options, customers can instantly transfer funds to any bank in Bangladesh.
Commenting on this milestone, the bank's Managing Director & CEO Selim R. F. Hussain said: "Astha is central to BRAC Bank's digital transformation journey. It is a manifestation of our strong focus on customer convenience with the aid of digital innovation."