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boAt to expand its footprint in Bangladesh


Published : 29 May 2023 08:47 PM

Indian renowned audio and wearable brand boAt has signed a national distributor agreement with DX Group to distribute their products across all channels in Bangladesh recently. 

DX Group, a well-known Bangladeshi conglomerate, will distribute boAt's range of products across all major markets, including Dhaka, Chattogram, Khulna, Rajshahi, Rangpur, Mymensingh, Sylhet & Barishal. The line-up will include TWS, Smartwatches, Neckbands, Headphones, Speakers, Chargers, and more. DX Group will also assist boAt in onboarding local partners, customer acquisition, and expanding its footprint.

Co-founder and Chief Marketing Officer of boat Aman Gupta said that the partnership with DX Group aims to boost sales in the region by leveraging the similarities in consumer preferences between India and Bangladesh. The company will share its regional leadership with DX Group and provide continuous support through a joint go-to-market approach.

Founder and CEO of DX Group Dewan Kanon said that DX represents the optimistic digital Bangladesh our honourable prime minister has dreamt of and now building. Our efforts will always be to present the best of digital lifestyle for Bangladesh. Our partnership with boAt is a reflection of endeavor.