The Korean Business Research Institute has unveiled the November brand reputation rankings for idol groups, with Blackpink and BTS dominating the list once again. The rankings were determined based on data collected from October 21 to November 21, which measured consumer engagement, media coverage, interaction, and community recognition.
Blackpink claimed the top spot this month, achieving a remarkable 304.10% increase in their brand reputation index compared to October. They amassed an impressive score of 12,846,175. The group’s influence was highlighted by keywords like Rosé, "APT.", and Blink, reflecting their global appeal and continued success.
BTS secured second place with a brand reputation index of 8,728,901, showcasing a 252.25% rise from the previous month. Their enduring dominance in media and fan interaction cements their iconic status in the K-pop industry.
Third place went to IVE, which achieved a brand reputation index of 7,892,369, marking a 105.08% increase. The fourth-generation idol group continues to solidify its position as a major force in the industry. Aespa ranked fourth with a brand reputation index of 7,163,180, reflecting a 72.55% growth. Their strong connection with fans and significant media presence highlight their continued success.
Seventeen rounded out the top five with a brand reputation index of 6,196,480, posting a steady 3.10% growth. The group’s consistent performance underscores their reputation as one of K-pop's leading acts.
The rankings also included popular groups like TWICE, Stray Kids, NewJeans, and NCT in the Top 30, showcasing the diversity and vibrancy of the K-pop scene.
Led by Blackpink and BTS, the November brand rankings highlight the immense global influence of these idol groups, reaffirming their positions as fan favourites.
