To honor the most loved brands of Bangladesh, the 12th edition of Best Brand Award Bangladesh took place in Dhaka on Wednesday.
Bangladesh Brand Forum (BBF), Powered by AIUB, in Partnership with Nielsen Bangladesh was held virtually.
Prime Minister, Private Sector & Investment, Salman Fazlur Rahman joined the event as chief guest.
While addressing he said “as we are preparing to welcome 2021, I urge everyone to give their best at advancing their personal journey, but also actively play their individual role in taking the nation forward”.
Nazia Andaleeb Preema, Director, Bangladesh Brand Forum, President, Women in Leadership (WIL), and Founder, Bangladesh Creative Forum delivered address of welcome in the opening ceremony of the event.
She said, ‘To be really edgy, local brands need to delve in our cultural dimension by understanding the psyche of evolving Bangladesh strong brands has to immerse with science and arts. Only then brands will be sustainable because it is about striking emotional chords with functionality.’
Prashant Kolleri, leader – Customized Intelligence, Nielsen South Asia, gave a detailed speech to describe the Methodology of Best Brand Award 2019.
The 12th edition of the Best Brand Award kicked off shortly after the closing ceremony of "Brandfest - The Next Bangladesh", the country's largest brand and marketing festival.
The last day of the 3-day-long "Brandfest - 2020" was focused on Bangladesh - from a policy making area, as a brand and how can we engage on our 50th year of Independence with a more structured and reformed manner.
A total of 105 brands were recognized across 37 categories. In the overall top 15 brands rank, bKash won the status of the number one brand. Closeup and Ispahani secured the second and third places in the overall best brands rank.
