BBF seminar to be held on April 27


The BBF Seminar 2019, the eighth edition organised by the Bangladesh Brand Forum (BBF) will be held April 27, 2019. 

Presented by Beximco, the event with this year’s theme “Creating Human Connection in the age of Digital” will take place at Hotel Le Méridien, Dhaka, said a press release.  The event, marking the 12th year anniversary of the Bangladesh Brand Forum, will have multiple engagements being designed to celebrate the occasion.

BBF Seminar 2019 will consist of three keynote sessions, 5 panel discussions, 1 insight session, 1 activity session and 3 breakout sessions. Starting in 2008, BBF seminar has been sharing global insight among the local business leaders through keynotes, panel discussions, and interactive sessions. The keynote speakers for the summit are – Prem N. Shamdasani, Ph.D, Associate Professor, Marketing, Academic Director (Executive Director), National University of Singapore; Brian Collins, CCO and Co-Founder, Collins and Ex-Chair­man & CCO, Brand & Innovation, Ogilvy & Mather World­wide; and Thomas Barta, Dean, McKinsey Leadership Program and Columnist for Forbes Marketing Week. Thomas Barta is also the Author of a bestselling Marketing Leadership Book – “The 12 Powers of a Marketing Leader”.

The topics for the 5 Panel Discussions are – Driving Digital Transformation for Brands; What Do You Stand for Positioning/Purpose - Does it Matter?; Data - Creativity - Privacy - Value Creation: Where is the Sweet Spot?; Short Term - Long Term Debate in the Era of NOW MOMENT; and Why Brands Must Lead the Sustainability Battle.