Business

Asian Paints launches ‘Colour Next-2023’


Published : 28 May 2023 09:01 PM

Asian Paints has revealed the ‘Colour of the Year’ for 2023 in Bangladesh through a comprehensive forecast report and launched ‘Colour Next-2023’  in a grand event at Sheraton Dhaka.

Sireesh Rao, Regional Head, Asian Paints Global, was present as the chief guest of the event. Also present were Budhaditya Mukherjee, Country Head, Asian Paints Bangladesh, and other officials from the company. The event was attended by most of the Renowned Bangladeshi architects, interior designers, and other dignitaries.

The Colour Next is a colour & materials intelligence forecasting process where Asian Paints works with Architects, Interior Designers, Artists, Sociologists, and other prominent cultural commentators from across the subcontinent who help Asian Paints identify the changing cultural and social landscapes within the subcontinent and thus identify contemporary trends. 

As highlight of the event Mariesha Rego Dsouza, from Asian Paints, mentioned that Colour Next is the creative expression of human emotions.