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AKASH, Samsung launch joint campaign


Bangladeshpost
Published : 31 Mar 2021 08:56 PM

AKASH, a DTH service provider, and South Korean based company Samsung has launched a joint campaign to further increase the customers’ TV viewing opportunities and experiences. Under the campaign, bundled with UHD or QLED TVs AKASH will be available at a affordable price at the showrooms of Samsung's distribution partners Fair Electronics and Electra International. 

According to the strategic agreement signed between the four companies, new offers will be available at 40 Fair Electronics outlets and 46 Electra International Ltd. outlets. The offer will run for two months from April 1 to May 31. 

Under this offer, customers will get up to 25 percent discount if they buy AKASH connection with Samsung's UHD or QLED TV. At the same time they will get 100% cashback on first recharge, up to Tk. 1,200. The cashback amount will be disbursed into customers AKASH account. 

The agreement was signed between the four companies at The Westin Dhaka Hotel in Gulshan, Dhaka on Sunday. 

Beximco Communications’ Chief Financial Officer Lutfor Rahman, Head of Marketing and Business Development Muhammad Abul Khair Chowdhury, Head of Sales & Distribution Shah Mohammad Maksudul Gani, Samsung's Chief Manager of Product Planning Mohammad Julfekar Ali addressed the event among others. 

Lutfor Rahman, Chief Financial Officer, Beximco Communications, said, “with the development of technology, there has been a lot of change in the needs of the people. Now people are not interested in viewing average quality TV.”