Marking the auspicious Ramadan, 7UP unveiled its new Ramadan campaign featuring brand ambassador Shakib Al Hasan recently. The film captures the spirit of Ramadan and camaraderie amongst people and is accompanied by limited-edition Ramadan-inspired packaging to add joy to the iftar celebrations across Bangladesh.
Anuj Goyal, Associate Marketing Director, Bangladesh Region, PepsiCo, “Ramadan is one of the most culturally significant occasions for the people of Bangladesh that brings them together to celebrate moments of togetherness. Our new campaign beautifully reiterates the generosity, kindness and love we share with our friends and family in the month of Ramadan.”
Brand ambassador Shakib Al Hasan, said, “It is always a great pleasure to associate with 7UP. This year’s campaign not only encourages everyone to observe Ramadan with a pure heart, but also think fresh & share love and kindness with one and all. I am super excited for my fans to see this campaign and get their hands on the limited-edition 7UP packs and experience its freshness themselves.”
The Head of Marketing of Transcom Beverage Sharfuddin Bhuiyan said, “As the largest soft drink brand of the country, we have always brought joyful and relevant stories for our consumers. We are hopeful that this new campaign of 7up with Shakib Al Hasan will make our consumers happy and help them think fresh”.